About the Role
Position Summary
We’re seeking a dynamic Marketing Coordinator on a contract basis to develop and execute a strategic marketing plan that raises awareness of Equity Alliance’s programs, services, and impact. In this role, you will maintain and update our website, create and publish compelling content across social media channels, coordinate content for our annual Impact Report, track performance metrics, and support ongoing campaigns to deepen community engagement and expand our reach.
Key Responsibilities
Strategic Planning:
Develop a 12-month marketing roadmap aligned with organizational goals (program launches, events, funding announcements).
Website Management:
Maintain and update content via our CMS (WordPress or similar).
Content Creation & Social Media:
Produce and schedule consistent posts across Facebook, Instagram, LinkedIn, Twitter/X, and emerging platforms.
Write blog posts, email newsletters, press releases, and promotional materials.
Annual Impact Report:
Gather data and narrative input from program leads, draft content and design briefs, coordinate with graphic designer, and manage review cycles to deliver a polished Impact Report each year.
Analytics & Reporting:
Monitor website traffic (Google Analytics) and social media metrics; prepare monthly performance reports with recommendations.
Brand & Communications:
Ensure all materials adhere to Equity Alliance branding guidelines and messaging tone.
Coordinate with external designers or vendors for graphics, video, and advertising needs.
Community & Donor Communications:
Draft collateral for fundraising appeals and donor newsletters.
Support press and media relations: maintain media list, draft pitches, and track coverage.
Event & Campaign Support:
Promote key events (e.g., Entrepreneur Hub workshops, Boot Camp sessions, Summer Discovery programs).
Coordinate photo/video coverage and on-site marketing collateral.
Database & CRM:
Update and segment email lists in Mailchimp (or CRM) for targeted campaigns.